New ecommerce website SEO can be quite challenging if you are a novice in eCommerce. Nevertheless, everything has a beginning! SEO for new ecommerce websites takes a different direction when compared to other websites’ SEO, due to the variety in the stages of eCommerce and the related webpages. Each webpage has a different purpose, covering specific detail and each of these become important when it comes to grabbing the top most positions in search engine results pages. So how to optimize eCommerce websites?

Let’s go through the ecommerce seo strategy here,

• Product description: Having unique product descriptions is highly necessary; though it may be easy to grab and use from other manufacturer product displays, this is not going to make you stand apart. Duplicate content affects the site ranking while a unique one has a great value in google eye and definitely pulls you to the top.
• Reviews: People mentality usually is to look for how other buyers have benefitted from the store. Make your buyers write their reviews on the specific product page thereby you let them know their feedback is important to you and at the same time you inform other users on customer feedback. Sales is directly proportional to customer satisfaction that is directly influenced by happy buyers!
• Navigation: Having a neat structure, clean navigation and easy-to-locate search option are very important when it comes to ranking and user experience. Don’t wait to create your site map easy enough to please the users, right from adding an item to the cart till they finish the purchase.
• Image optimization for load time: It’s important to have high definition images to give an impressive front end and also great details supporting the text descriptions. Beware, don’t let this compromise your site load time; bring a balance! Reduce the image size or include zoom features to make sure your site loads faster and users are happy too.
• Linking: Internal linking which is linking between your site pages, is equally important to external linking, which is creating a link to your site from others. Connecting relevant pages in a domain makes it easy for the user to get to all connected pages quicker thus giving him a better journey. This is a great booster to SEO as well.
• Mobile optimization: Go mobile, go high in rankings! Yes, when the whole world is dominated by smart phones and tablets to do browsing and purchase, you would surely fall behind if your site doesn’t aptly support the devices. Responsive sites give the best experience while doing the mobile version with a separate URL makes maintenance very difficult; not just that, separate mobile urls pose problems when the devices keep getting upgraded/changed/evolved.
• Social media connect: Sharing ads on Facebook, creating a Facebook page, having a blog site, and connecting users from one forum to another creates a network of people who will be aware of your site hence interested to know on what your store has for them. Additionally having share buttons in the product pages, is great for SEO and it also eases the user effort in sharing details.
• Don’t disappoint the users showing them items which you don’t have at all. Make sure not to display the out-of-stock items. In view of having more permanent pages and more content for GoogleBot to index, we can retain these item urls but show users a message to say it’s not available for then.
• Festive pages and pictorial displays: Having festival specific pages and having the relevant ad posted on Facebook, attracts more users; seasonal pages have a special intention thus impresses the regular and new users. Don’t miss to create perfect landing pages from those ads. Also have relevant videos whenever possible because that interacts with the users much more than what simple texts do.
• Security and urls: Having the ssl Certificate is very important for SEO since there are hackers everywhere drooling around targeting sensitive information all over internet. Moving from HTTP to HTTPS is a must!

  Having the urls relevant to the page and key optimized is necessary for SEO; beware automated page redirections give meaningless urls that heavily affects rankings. Make sure to change them!

• Multi channel provision: Providing various shipping methods gives users more comfort as they get to choose based on their capability and urgency. Ensure to scale the prices aptly; give no shock with mammoth and irrelevant prices, to the users.

We believe we’ve given you a great insight on the fundamental SEO optimization factors to work upon when starting a brand new ecommerce website. Should you have further questions, do ask us anytime. Qeagency is always happy to help.