Well, as a small business owner looking up to start up a website or an established owner looking forward to facelift your site, you must be well aware what click through rates are; the number of visitors who click on the ad to reach your website to the total number of visitors to whom your ad is displayed. This clearly means those are impressed with the ad alone clicked through it, which marks the way beginning to the people being on your website and subsequently buying from you. This routes down to the e-commerce SEO strategy you have; this is where e-commerce SEO checklist/ e-commerce SEO tips come into the picture. Do you ask how to do e-commerce SEO? The SEO must be strong enough to attract visitors else you are sure to lose out on branding, click rates, sales, and profits.

We are here to help! Check out a few

SEO Tips for e-commerce website

1. Beware on Branding

Make sure you have a great branding strategy. Realize how you want your customers to identify you. Is there a mission your e-store has? How do you want the customers to associate with you? What do you want them to think of you? Discover your unique selling proposition. Mind on quality when you create your brand. Break the routine branding rules, do something unique so you stand ahead. Personalize the experience for your customers. This may work out to build up your brand! Google is the best branding companies all over the world, followed by apple and Microsoft.

2. Effective CTA

Every customer who is impressed with your product should know what to do next. The more you leave him puzzled at this juncture, the surer you can be to lose him. Yes, create clear Call To Action buttons that stand apart from the background, in clean and clear text font, in a contrasting color to the background and with an effective style in the prominent area of the web page!

3. Show your Specialty

What are featured products for? The area on the homepage to show featured products should be the one intended to get you more and more visitors. One of the top SEO Tips for e-commerce website is that you identify your specialty and put them on the featured list on your homepage.

4. Make the Site Searchable

The search button is something which you cannot ignore when it comes to SEO Tips for e-commerce website. Have the search button in the main visible area of the home page, to ease the customer job of having to spot what they need, among the 1000s of products you may have! These internal search buttons should be optimized too; internal search results shouldn’t be indexed by Google, should highlight the searched keywords, should rank based on relevance, should show hints from product descriptions matching the keyword searched for.

5. Tell People About You

About us, pages are great ways of bringing the people attention over you, in a way you tell someone about your impressive history and make them listen. That’s exactly you do; what is your company for, what are you trying to give the people, how special are you, why people should reach out to you and where do you route down from are some things your customers may absorb from your “About us”!

6. Cart

The most important entity! Yes, if people want to buy from you but you don’t show them the shopping bag, can there be something more stupid than this? Make the shopping cart clearly visible. Show the number of products added, on the shopping icon, to give more clarity.

7. Show them you are social!

The more you tell people how much you are known to the world the more they trust in you. Yes, show them your social media profile and the website newsletters prominently on the site.

8. Categories to be clear!

You may have 1999 products but if you don’t order them clearly people can’t discover you. Try and mimic the terms that your visitors would use when you name your categories and subcategories. This will help your visitors go to the right product they came looking for without a hassle and increase conversions.

9. Tell what your category contains!

A clear description is necessary for users to identify what the items are going into the specific category. Leaving a visitor unclear on category names and descriptions can make them leave the site because they aren’t able to reach to what they want.

10. Pictures talk what words can’t!

Product thumbnails drive the users much easier to the product pages when you have loads of products flooded in a single category. User feels more comfortable when he knows for sure what to pick, from the thumbnails shown which later drag him to the right page.

11. CTA in Overview

Having Call To Action in overviews for a quicker checkout attracts people who are in a time crunch to complete the purchase. When the user is sure and clear on what he wants, he may choose to just pick the right color and order; in such cases, the CTA in overview does the job faster!

12. Have Great Images

Product images should nowhere be compromised for quality. Don’t miss out on the file name and alt text of the images because they matter a lot to the rankings.

13. Describe products clearly

Product descriptions tell a customer what your product is for, which is the base to convince the person to buy from you. Choose neat and clear wordings; convey in the simplest manner what your product is for! SEO plugin from the WordPress may help you here.

14. Get Google to reach you!

Go mobile too! Yes, schema.org and similar others let Google and other search engines to reach you quickly, interpreting your page content better. Skilled web developers should know more on this. Don’t miss to go responsive because mobile commerce will account for 45% of the total e-commerce sale by 2020.

15. Clarity in price and review

Show the product price transparently. Include the shipping charges, taxes and all breakup of the total cost neatly. Every customer wants this transparency. Also, make sure to include product reviews because every shopper loves to know that so many others have bought and felt convinced with you!


We are sure you now have a good idea on why eCommerce SEO is very important to improve the website click through rates and thus sales and profits. Should you require more assistance here or support in any aspect of eCommerce, ask us now!