Getting a mobile app ready and published over app store is altogether a challenge which you have overcome. But wait, there is a bigger challenge than that. So, now what is that?

Is your mobile app being found by people who don’t even know about it? If not, then you really need to improve its visibility in app store search results.

How can we do that? With around 2 million mobile apps published on the app store, how can you make your app stand out different and get found by the users?

So, here we go with some fantastic app store optimization techniques which can help your mobile app to rank higher in search results.

Significance of Keywords

Similar to SEO, for promoting apps also, keywords play a prominent role. While publishing an app on the store, you need to wisely choose the keywords to be included in its title and description.

While choosing keywords to promote your app, two things need to be considered – competition and relevancy. The keywords you select should be relevant enough to drive the right traffic to your application. Instead of using highly competitive keywords which are harder to rank for, you can use long tail keywords which can get the audience really looking for the application you are offering.

Mobile App Screen Shots Form First Impression

Before installing any mobile app, the first element you look at in an app store is its screenshots. If the screenshots are not able to drive attention of the visitors, they might click on some other applications.

A study by Appshots reveals that apps with appealing screenshots increased downloads by 30% over ones with just words.

The screenshots of your app should clearly convey the message about what your app is all about as people are likely to pay attention to screenshots rather than reading a long description about your mobile app.

Localization Matters a Lot

If you have a local business app, you need to provide the information about your business location clearly on your app store page. You can include a screenshot with the location map showing your business area.

This would give clarity to your visitors about your business and can encourage users to download your app.

For example, if you have a pizza outlet in Illinois, you can include a screenshot of your map location and get the attention of customers staying in that area.

Fresh Content Gets Priority

Updating the app features might not be enough to get higher rank in app store. You also need to keep on updating the screenshots, description and keywords in order to stay updated with the trends.

For example, if you are introducing holiday promotions, you can include the keywords relevant to those offers in your app description and grab the attention of your viewers.

Reviews and Ratings Encourage Downloads

Before downloading an app, the visitors always choose to go through the reviews and ratings as that would give them an idea about how useful the app is going to be for them.

Moreover, higher the ratings lead to higher rankings in the app store. Thus, encourage your present customers to leave positive ratings and reviews for your app to achieve maximum downloads.

Final Thoughts on App Store Optimization

50% of app users search for mobile applications on app store. To get found in app stores, it becomes necessary to execute the above given 5 sure-fire ways to improve mobile application search ranking.

The simplest way to stay updated is to keep track of what your competitors are doing for ranking their mobile apps on app stores regularly. A bit of competitive research and executing out of the box ideas can lead you to maximum downloads and popularity of your mobile application.