Internal links are those that take you from one page on a domain to another page on the same domain. Internal link building tactics for e-commerce will make your audience stay on your site for long and help google to index pages much better, and helps a real lot in improving the search ranking for certain keywords. Linking one page to another raises the credibility of the second page putting it forward in search ranking. Thus the SEO authority between the pages of your site gets increased by link building for e-commerce, improving the authority of specific pages. These specific pages, in turn, can be used to show more of what you have. Links from the home page has a great value for SEO.

Here are a few internal link building tactics we at QeAgency put forth to guide you on link building techniques in Link building for e-commerce.

1. Link educational content or documents on general product usage or customer reviews from media or similar related content to the product or category pages thus you drive people from more than one point to your site. Content marketing is a way you tell people that you have a good knowledge about the item you sell and give them a way to confide in you. Check out the example here.
2. Linking products to the top category page and linking subcategories to the main one are also known to make wonders. You can even add a feedback page linked to the specific product and link “contact us” page to the feedback forum!
3. Product pages when linked to relevant product pages there are a high number of chances that customers check out similar products. This e-commerce link building for product pages has more merits than you can actually predict because product pages are the main in an online store.
4. Make use of the internal linking tactics to keywords in the category and product pages too in addition to focusing all links to the homepage.
5. Infographics do wonders still! The example here attempts to show you how pictorial representation can give so much confidence to buy. Users get to know on all types of an item in a single glance thus get their job done quickly so return to you for further purchases! Infographics are great for linking as well. Here there’s a wonderful example of it. Say you create an infographic on types of kids stationery items you sell, you can have each of the infographic entity linked to related back links from blogs or media posts or any.
6. Connect with more people for business! Yes, think who all are related to you (an e-store owner) in your business so you can use them for linking. Manufacturers selling to you, eCommerce software providers used for your site, payment gateway providers you use, shipping contractors you may have and more are the ones to add a value to you here. Ask them for linking
7. Talk to people selling a similar product as yours! Yes, you sell smartphones, there are thousand more sellers doing the same. Talk to a few of them so you can combine your social media pages or blog sites or ads so linking from each of you to the other may generate more traffic and revenue. Say a fruit seller can join hands with a juicer vendor for combined customer generation.
8. You can place ads, contests, surveys, feedback forums, discussion panels in your product page itself instead of having a separate page. By this way, you would be able to make people visit the product page! The tool here may give you an idea on this (linking pages to your product page). Publicize the item by connecting to bloggers or media writers so those reading the blog or the media post is visiting your contest page and then the product page too!
9. Use keywords in the anchor text of your internal links (Internal links for e-commerce). Say you sell men’s tee then say “you would be glad to check out the men’s tee here” rather than “you may check the wonderful variety of tee for men here”
10. Internal linking, breadcrumbs, thumbnails should all work together to provide the perfect guidance to customers looking for a single or a collection of items! To not just other product pages, you can give internal linking to applicable shipping and payment options for a product.
11. Use not just text but even images for the linked text!
12. A website here is a great example of an excellent internal linking where it links “how to use the item” text to an instructional video then to the customer review page and then to product addition to cart and checkout. Note that they have a CTA in every category page to shorten the checkout process. Thus they take the people through the series of steps towards the final purchase, all by internal linking! It’s not “Internal links for SEO” always, but even to ease the customer journey.

Hope you have a good idea on internal linking ways and it’s significance for eCommerce stores. Should you require more assistance, contact us right now.