With mobiles dominating the internet searches for 4-5 years now, Google has started using its mobile first index to rank the sites. What is mobile first indexing? A website’s mobile content will be indexed at first, whether it’s being browsed on a desktop or on a mobile or a tablet. This means you can see other search engines as well coming up with mobile based updates in years to come. How should you speed up to win the Google mobile first index change?

How to optimize your site for Google mobile first index!

Prep up your e-commerce website for Google mobile first index by doing the below modifications,1. Website speed is the top most factor considered by Google when it comes to ranking a site high.

a). Make sure to have the images optimized to the maximum possible extent; check the format, encoded content, pixel, quality and the image size.

i) Ask yourself if it’s an absolute necessity to have an image if it’s based on heavy HTML or JavaScript or CSS; if you say a no, then get rid of the image.

ii) Use vector images for geometric shapes and raster for irregular details.

iii) Google content on image optimization here.

b). Have the irrelevant and unnecessary characters removed from the source code, with no negative impact on the functionality.

c). Be smart to utilize the browser caching functionality to render the web pages repeatedly.

d). Don’t use too many redirects as that brings down the speed heavily.

2. CSS, images, and JavaScript were known to cause issues in websites decades ago. Today this is not a problem at all in mobiles and smartphones because the devices are more powerful than desktops. Hence don’t avoid them, rather use them to your own advantage; smartphone GoogleBot is, in fact, looking for them!

3. Mobile SEO is a separate branch of knowledge/skill/art by itself today, due to the nuances and complexities, it encompasses in website designs. Mobile first index SEO is a challenge that google gives us so that we stand up to the current mobile generation users. Responsive sites are the best instead of having two different website versions, one each for desktops and mobiles/tablets. Having said, let’s take a look at a common series of steps to be accounted for mobile website design optimization.

a). Get rid of flash, instead use HTML 5 or java!

b). Pop-ups flooding your site are sure to annoy the users, creating more bad than good. Remove them

c). Make sure the mobile design is smooth for finger use. When you scroll down the site with your finger, you should experience nothing less than a smooth feeling!

4. For higher click through rates and improved rankings, make sure you do the best mobile on page optimization. Have short and strong titles, descriptions and content. Keep the content refreshed based on trends. Don’t miss to have the content perfectly relevant; this alone can aid GoogleBot to pick you up for the SERP!

5. Google’s latest update Possum is aimed at local businesses. How can you gain out of the mobile first index?

a). Have your local store city and state mentioned in the title tag, H1 heading, URL, content, alt tags, and in the meta description

b). Implement your phone and address details in the mobile site for better visibility.

We believe you now have got a good grip on what Google mobile first indexing is and how you can get your site geared up to suffice the new expectations from Google. QeAgency promises a great support to those new eCommerce entrepreneurs looking forward to optimizing their websites to suffice Google needs! If you have more questions on ask us now!