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When asked a digital marketing agency on Facebook vs google advertising, in terms of costs, outcomes and long term benefits, they say social media advertising, specially Facebook ads, is sometimes even more powerful than Google Adwords. For B2C markets, there can’t be a solution better and cost effective than Facebook ads. Average cost per click is lower in the former, compared to the latter, taking Facebook Ads Vs. Google Adwords.
Let’s see a bit of general information specific to each, before we go in detail. Both are paid media forums for advertising.
- The number of Facebook advertisers have grown by 50% in 2016 compared to the earlier year.
- Google says it gets 17% revenue growth every year compared to the earlier year
- Facebook’s targeting ability and way of engaging users has been found to be great
- Google ads are specifically found to work great for mobile and shopping ads
To choose what’s right for you in Facebook vs google advertising,
- You should know on your budget and media CPC.
- Google Adwords cost higher cost per click compared to Facebook ads
- Facebook ads were known to be 88% cheaper compared to the Adwords, in 2016
- For small budgets, Google Adwords can be a bit challenging to fight on. Facebook ads are better affordable for small businesses.
- Business field and competitors matter
- Advertising those fields, that are expensive in CPC regard, in Google Adwords, might not turn favourable
- Fields, that are highly competitive in the market, may sound tough to get famous, in absence of heavy funds. Google Adwords is not a good option here. Facebook ads are more affordable, and easier to get successful
- Objective contributes to your decision of Facebook Ads Vs. Google Adwords
- Defining your objective based on the budget, field and competitors is the next thing to consider. For sales and leads, Adwords are the best. For brand expansion, Facebook works the best.
- When you have specific products to sell and the user knows what you’re selling, they are more likely to purchase so Google Adwords are better. Facebook ads are found to meet with lower cost per leads in various instances.
- Where is the buyer in the estore journey? Answer to this matters
- Google Adwords are the best, in case of instigating the audience to buy a product on the spot, because such an audience is already on the positive side to buy
- Facebook ads are great in case you’re targeting that crowd which isn’t aware of what you sell; the crowd which has no specific need currently may hit upon your ad, in such an instance, Facebook ads create wonders
- Product newness and volume of search matters
- New products with no or very little search volume, may not invite users, when Google Adwords are used. Adwords audiences are prepared to buy those they have in mind and not the new ones. Facebook ads work better here
- When you have a problem and its solution defined in terms of your new product, considering all your keywords in the definitions, Google Adwords may do a good job here. Consider this example: When you say “kill the mosquitoes” rather than “in-house repellant”, you invite more audience!
- In case of looking forward to create a strong audience to generate awareness and spread your brand, before showing your new item, Facebook ads are great
- Geography matters
- If your product solves the problem of a specific age group or a specific category of people like youngsters or singles or couples or so, Facebook ads are definitely better.
- If the above product is for a really big size of audience, then you’re sure to generate leads even without creating any foundation. Google Adwords are better here
- How old are you, matters
- Are you new to the industry? People don’t know you much yet? Your brand is not yet strongly built. As a third person, do you think you would choose your competitors ad when his and yours are displayed consecutively? It means Facebook ads are better for you. Create your position in the market, in first place. Create your Facebook page. Talk, post, comment, share and respond to Facebook users talking to you. Once you have your audience, you are strong.
- Established companies knowing their niche can go for Google Adwords directly.
- For highly visual ads, Facebook is the best.
Both paid media and paid search are the topmost trends in advertising strategies. Dual strategy considering the pros of both platforms is great, while you ought to be consistent in your message in both of them. Understand yourself, understand your brand, realize your budget, create your objective, consider all the related factors and choose what’s the best for you! Check what we have for you, in these stands or just ask us now.
