With the help of SEO efforts, you can drive users towards your website. But, when users don’t get the browsing experience they are expecting, they end up leaving your website and you achieve nothing but high bounce rate!!!

Obviously, you are investing so much of your time and money for executing latest search engine optimization techniques. Have you been successful at achieving your desired returns on investments?

If no, then it becomes highly significant to provide excellent user experience to keep your visitors engaged for a longer period of time and get successful at converting them into loyal customers.

UX: The Key to the Success of SEO Strategy

With the evolving search engine algorithms on a regular basis, one thing can be guaranteed that the user experience is highly preferred while assigning the ranking to the websites.

52% of users said that a bad mobile experience made them less likely to engage with a company.

A proper blend of SEO efforts and UX can boost website search engine rankings. It becomes important for UX and SEO teams to work together to overcome the below-mentioned challenges –

Mobile-First Algorithm by Google

Google has already announced that they are going to launch Mobile-First algorithm in 2018. So, the brands need to prepare for this upcoming algorithm but before that let’s understand what this algorithm is all about.

As per this algorithm, the websites providing excellent browsing experience to mobile users would be given preference. It is not all about converting your website to responsive. But, it is about developing a website in such a way that it can satisfy the users accessing information on the go.

Below mentioned are the characteristics which Mobile-First Algorithm would be looking for in a website –

• Expandable content would be given preference. This means that the websites having expandable content would also get SEO visibility. As expandable content provides excellent user experience when the website is being visited from a mobile.
• The websites having breadcrumb links if exist in the source code but not appear on the mobile site would still be given preference by the search engines.
• Fast loading web pages on mobiles would be given high preference by the search engines.

Should you focus on SEO or UX?

After the launch of the Mobile-First algorithm, it would be extremly important to focus on SEO and UX both. This algorithm would be giving priority to the sites which are SEO friendly and providing excellent user experience at the same time.

This can be done only by bridging the gap between SEO and UX. Below mentioned are some ways to make that possible –

Accelerate Site Speed

If image optimization is done in an efficient manner and the page loading speed is increased, then your website can provide excellent user experience and achieve high ranking in SERPs, both at the same time.

Conduct In-Depth Testing of Website

Think with the perspective of your visitors and test your website accordingly.

Ensure your website has user-friendly navigation structure, easy checkout process, excellent quality, etc., kind of attributes.

Search engines like Google rank user-friendly websites on top positions and thus, your website gains advantage over SEO and UX both.

Analyse the Real Data

With Google analytics on your fingertips, you already are aware of the visits on your website and other really useful data. Analyze that data and try to find the reasons of low visits or high bounce rates. Get to know how the visitors are interacting with your web elements and make changes accordingly to enable quick UX improvements.

Execute User Intent in SEO Efforts

Step into the shoes of the users looking for the type of products and services you are providing and include key phrases and long tail keywords in your SEO strategy.

This would help you in ranking for the keywords your potential customers are looking for and in a way improve your website ranking and visits both.

Final Words….

If any of the above measures to improvise UX and strengthen your SEO strategy seem to be difficult or time-consuming for you, just hire an expert SEO company like QeAgency. We would ensure that a perfect combination of UX and SEO is implemented for your website helping you to achieve your business goals.