Menu
You are excited at the very news of you getting higher traffic and click through with rich snippets? Your question must be “how to implement rich snippets on my estore?”. Before we get into how to use rich snippets for ecommerce and how this causes better search engine rankings, let’s see what a rich snippet is.
What is a rich snippet/are rich snippets?
ECommerce rich snippets are enhanced snippets in HTML coding, providing additional details to the search engines and to the searchers/visitors/consumers who get more and quicker clarity on what the website is for, which results in more convinced customers and better click through rates. For an example, product rich snippets may include product reviews, base price and even in stock information. A blog site rich snippet may include the blogger detail and the blogger top comments/engagements.
Advantages of using Rich Snippets:
As mentioned earlier, they give more details to searchers/users online and also to google to index better. You see SEO benefits here, but you should keep in mind you don’t directly qualify for a great rank as because you’ve got a rich snippet; it depends on how you engage users on your site once they go in. Clearer users mean higher click through rates and more probable buyers, that is more estore conversions.
How to use rich snippets for ecommerce?
The estore businessmen can do the site coding in such a way that, in rich snippets, they give more details on the actual page content and how to grab customer attention with rich snippets. It can be even coded to enhance certain elements of the page and direct search engines how to show those up in SERPs. This means you show the best detail and cause the best user experience, which is the love of google always. The user gets to know all the needed detail in SERPs and when he clicks on your site, it’s purely to convert; lesser bounce rates! Google has modified its algorithm to assign higher ranks to those sites using these ECommerce rich snippets. What can be better than this, in getting you the best of organic search results?
Wondering “how to implement rich snippets on my estore”?
- Go to your site HTML coding where you want to put in these ECommerce rich snippets
- Design the micro data you want to and add them. Scheme markup is the most commonly used language. Scheme creator enables quicker coding and faster insertion into the site HTML.
- Testing using google tool is highly recommended, for the surety of display in SERPs as expected.
You can see the below, for ECommerce rich snippets examples, where I search Logitech review and I get results with rich snippets (cnet.com and Amazon.com in the below image) and those with traditional snippets (tomsguide.com below),
Let’s take a look at the most popular rich snippets for ecommerce,
- Limited time offers: You can see the below eCommerce rich snippet on offers.com. Google could bring out the number of items and details of two of these items, (you can check the schema here)
- Product rich snippets: You can see product details like rating, price, in stock information shown in the below SERPs (snapdeal.com, mysmartprice.com), (product schema here)
- Product availability: mysmartprice.com and snapdeal.com in the above images show the product availability detail. Itemavailability schema here.
- Reviews/ratings: While there are a lot of formats for using ratings and reviews in eCommerce rich snippets, not all formats are liked by google and google structured data testing tool recommends good practices for sites with erroneous coding here. You can see the expert reviewer in the below SERPs,
- Images/videos: Most results in SERPs have multiple products for the same result and hence google doesn’t usually pick up any specific video or image among them to display in results. So that directly conveys if we are providing a unique product then it’s very much possible google shows the product image in SERPs. Check a VideoObjectSchema here. You can see videos and images in rich snippets below,
- Paid search: Google has made product search paid for those willing to go for it. You got to give the data feeds to google and your information goes into listings and into rich snippets,
Tools for eCommerce rich snippets:
Data highlighter, structured data report, and structured data testing tool as mentioned earlier too are a few tools recommended by google to understand snippet usage.
Isn’t that a bit too much of information on what is/are rich snippets, how grab customer attention with rich snippet, how to use rich snippets for ecommerce, and what are the most popular rich snippets for ecommerce? Well, no worries, should you need assistance in understanding them better or in choosing the right ones for your store or in implementation, approach our expert help now or checkout the blog here.
